Samsung Electronics Marketing Essay Example for Free

Samsung Electronics Marketing Essay SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser penetration. To penetrate the upper-market Samsung had to give up their lower-market position and focus on innovation and perceiving a higher brand value. SEGMENTATION GEOGRAPHIC It has Samsung Guru Segment for rural areas as well as Galaxy segment for urban areas. Samsung is one of the largest manufacturers of mobile phones and it shares the highest cell phone customers with Nokia in India. It has something for everyone. Urban: Targeting urban youth with many handsets. Built in mobile features like 3G, wifi, GPS different operating systems. Price range RS 1000 and above. Rural: It has a better brand image in rural market. Samsung recently tied up with the Indian Farmers Fertilizer Cooperative. (IFFCO0 for rural telephony. Special applications for rural market. Hinglish Messaging. Price range 1000-5000 DEMOGRAPHIC Age: 15-21 21-35 35-60 60 and above Price Rs 1000-10000 1000-20000 1000-35000 1000-10000 53 Handsets 68 Handsets 72 Handsets 53 Handsets Family Size: 1-2, 3-4, 5+ members Gender: Males All categories except Samsung Pink Phones. Females Specially designed Samsung Pink Phones e.g Samsung B3310 pink, F48o Tocco pink, J700 pink, U900 Soul pink, L770 pink, U600 pink, G600 pink and F480 Tocco. Social class: Middle class (Youth), Upper class (businessman) Lower class (workers) PSYCHOGRAPHIC Samsung came with some so fancy mobile phones specially for girls and cheaper touch screen stylish phones so that everyone can enjoy touch screen The rate of normal mobiles. Samsung has its range of mobile phones start from 1200to 32,000+. Value offers various operating systems like Android, Windows Mobile for customers to choose for. -excellent after sales service having service centers in all over India. functions rich phones atlow price, e.g Samsung GT- 3213 -Samsung App store Conscious Samsung has good mouth publicity High Techno Savvy Samsung provides latest technologies for it’s high techno savvy customers. Low techno Savvy Samsung provides various mobiles for low techno savvy customers like essential phones. BEHAVIORAL HOW LOYAL?: Good brand image form other electronic products. Value for Money Product Many service centers across India. SOCIO-ECONOMIC Low Income Middle Income Higher Income Price 1000 – 5000 Price 5000 – 15000 Price 15000 – 35000 35 Products 48 Products 11 Products TARGETING After segmenting the market based on the different groups and classes, the targets need to be chosen. Samsung mobiles have the following target customers: Trendy young people. Professionals. Large businesses. The common cellular phone users. Organizations such as: services to public safety, the government, and both utility and manufacturing enterprises. Institutional sales for colleges. Target is not only number driven but also about acquiring and retaining customers. POSITIONING Positioning is about the customer perception about the brand as being different from the other brands on specific dimension including product attributes. The strategies adopted by Samsung to position itself in the  Mobile Phone market are as follows: It focuses more on the real margin which comes from mid-to-high-end segments Samsung Concept Store Market making category creation in small towns Wider Care Network Access to Samsung care line Pioneering in the 3G segment of mobile phones. Branded itself as a synonym for quality. Created a Unique Brand Image for itself as a high end value driven brand.

Misconception On Hispanics :: stereotyping

Miss conceptions In today’s society we stereotype the Hispanic race as being lazy and having lot’s of children. People perceive the Hispanic race this way but reality we are all the same. We work hard to get were we are today in society. Many people have bad images of the Hispanic race because they see one Hispanic person who dress a certain way or even acts a certain way and they assume we are all bad people. For example if you see a Hispanic man that is baldheaded and has on baggie clothes people assume that he is a gangster by the way he looks. But what they wouldn’t know is who he really is he could be a straight â€Å"a’† student but only assume he is bad by his appearance. As in Brent Staples essay Black Men and Public Spaces when the man is passing through the park and the women assumes he’s going to hurt her because of the way he looks and how he is acting the woman starts to run away. That is peoples bad miss conception of others beside themselves. Garcia 2 Some Hispanic people try to go their whole life denying who they really are. Like in Passing when Joan Steinau Lester tells us that all of us developed different ways of coping with stereotypes of our groups and of ourselves (260). Most Hispanic people chose to pass because they grew up around hardship and racial slurs from other that thought themselves to be better. Others chose to pass because they seen it done to other Hispanics and did not want to encounter the same reaction. So rather than face who they are and were they come from these people chose to pass and avoid all the negative reactions. Instead of trying to pass Hispanic people should overcome and try to better themselves by getting a good education and get those good jobs. So they wouldn’t have to pass they could be proud of who they are and were their family comes from. So they don’t have to feel like an airborne plant, flourishing without roots (Holman 258). Hispanic people have avoided these harmful situations by passing our by staying far from those who belittle them and not getting into confrontations. Hispanics have not put themselves in an environment where they could be harmed. They surround themselves in all Hispanic communities were they feel comfortable and they don’t have to feel like an outsider in their own community.

Mobile Phone Essay

Some people say that the mobile phone has been the best technology since the development of the computer. However, having a mobile has both pros and cons. On the plus side is that the mobile phone has become popular to everybody since it is very convenient. The most advantage of having a mobile phone is you can communicate to your family and your friends no matter what where you are. For instance, you can contact easily to your friends by calling or sending messages everywhere without electricity. It is maybe the main reason why almost all people today choose to own a mobile phone. From the customer’s point of view, it is obvious that mobile phones assist you in business a lot, such as, make schedule of working, surf the internet, and keep in touch with their companies. Moreover, you can relax with mobile phone’s applications, for example, play games, listen to music, or chat with your friends. On the other hand, there are also disadvantages. Using a lot mobile phone can harm your brain, particularly teenager and children who are under 16 years old. If you use mobile phones too much, you will get bad effects like dizzy, blood-brain barrier, or ears problems. In addition, when you use mobile phones while you are driving, you will get an accident. It is essential not good for you and others. Moreover, â€Å"radiations emitted from the phone are dead harmful for the eardrum†, has proved by many scientist. In conclusion, the invention of mobile phones has changed our lives, whether in positive or negative ways depending on how we use them. People should not overuse them so that they will not be vulnerable to phone addiction and save money. Also, it plays an important in our life and we cannot deny that it has been helping us greatly.

The Sonnet Form William Shakespeare - 6305 Words

Shakespeare’s Sonnets William Shakespeare The Sonnet Form A sonnet is a fourteen-line lyric poem, traditionally written in iambic pentameter—that is, in lines ten syllables long, with accents falling on every second syllable, as in: â€Å"Shall I compare thee to a summer’s day?† The sonnet form first became popular during the Italian Renaissance, when the poet Petrarch published a sequence of love sonnets addressed to an idealized woman named Laura. Taking firm hold among Italian poets, the sonnet spread throughout Europe to England, where, after its initial Renaissance, â€Å"Petrarchan† incarnation faded, the form enjoyed a number of revivals and periods of renewed interest. In Elizabethan England—the era during which Shakespeare’s sonnets were†¦show more content†¦Past cure am I, now reason is past care, And frantic mad with evermore unrest, My thoughts and my discourse as madmen’s are, At random from the truth vainly expressed; For I have sworn thee fair and thought thee bright, Who art as black as hell, as dark as night. In many ways, Shakespeare’s use of the sonnet form is richer and more complex than this relatively simple division into parts might imply. Not only is his sequence largely occupied with subverting the traditional themes of love sonnets—the traditional love poems in praise of beauty and worth, for instance, are written to a man, while the love poems to a woman are almost all as bitter and negative as Sonnet 147—he also combines formal patterns with daring and innovation. Many of his sonnets in the sequence, for instance, impose the thematic pattern of a Petrarchan sonnet onto the formal pattern of a Shakespearean sonnet, so that while there are still three quatrains and a couplet, the first two quatrains might ask a single question, which the third quatrain and the couplet will answer. As you read through Shakespeare’s sequence, think about the ways Shakespeare’s themes are affected by and tailored to the sonnet form. Be especially alert to complexit ies such as the juxtaposition of Petrarchan and Shakespearean patterns. How might such a juxtaposition combination deepen and enrich Shakespeare’sShow MoreRelatedLord Byron And William Shakespeare966 Words   |  4 Pages Since the beginning of time, human beings have found a variety of ways to illustrate their affections for one another. 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